GEN AI STRATEGY – CUSTOMER EXPERIENCE DESIGN – DATA SCIENCE
We help organisations grow revenue without hiring more staff.
Leverage AI, data, and UX from fundamentals to real-world business impact.
We help organisations grow revenue without hiring more staff.
Leverage AI, data, and UX from fundamentals to real-world business impact.
—Expertise
00-01
Generative AI/Data Science
Scale smarter with Powerful AI.
AI Strategy Services
Strategy Framework
01. Vision & Opportunity Alignment
- Clarify business goals and uncover where AI can drive the most value across departments.
02. Tech Ecosystem & Data Audit
- Assess your current tech stack, data maturity, and integration landscape to define what’s possible today—and what needs to evolve.
03. Prioritised Use Case Selection
- Identify high-impact, low-friction opportunities to implement AI with a focus on early ROI and scalability.
04. Agent Role Mapping & Capabilities Design
- Design your AI agents: what they do, how they fit into your workflows, and what outcomes they own.
05. Risk, Compliance & Governance Planning
- Build trust and safety into your AI strategy from day one—ensuring alignment with GDPR, PCI DSS, and industry-specific regulations.
06. Phased Rollout Roadmap
- Create a step-by-step deployment plan, complete with milestones, KPIs, and training checkpoints.
00-02
User
Experience
Design
Data-Driven Decision Making.
No guesswork.
Services
- Product/Service Branding
- Operational System/User Journey Audit & Roadmap
- Customer Segmentation & Personalisation Strategies
- Omnichannel Experience Planning
- Conversational AI Design (Chatbots, Assistants, Voice)
- Behavioral Data Integration & Analysis
- Sentiment & Intent Detection
- Custom UX/UI for AI-Driven Interfaces
- AI Feedback Loops & Optimisation
- Predictive Customer Experience Modeling
- AI-Enabled Onboarding & Support Flows
Experience Design Framework
01. Research & Customer Insights
- Gather quantitative and qualitative data to understand customer needs, behaviors, and friction points across the journey.
02. Journey Mapping & Use Case Definition
- Define key user flows, pain points, and AI opportunities for enhancement at each stage.
03. Interaction & Interface Design
- Create responsive, context-aware UI/UX for AI-powered agents, portals, and digital touchpoints.
04. AI Agent & Automation Integration
- Deploy intelligent assistants or automated workflows tailored to enhance the customer journey in real time.
05. Testing, Feedback & Optimisation
- Use behavioral data and sentiment analytics to continuously refine the experience and improve outcomes.
00-03
AI Workflow
Automation
Automate complexity, cut cost, risk and errors.
AI Automation & Services
Framework
01. Full Audit & Discovery Workshop
- Plan, Insight Generation & AI Readiness Assessment
02. Use Case Mapping & Agent Role Definition
- Tailored Maps of Structure, Data Flows & Role Assignments
03. AI Agent Design & Interaction Planning
- Interface, Prompts, and Process Interactions
04. Development & Integration
- Live Deployment into Existing Tech Stack with MCP
05. Optimisation, Training & Management
- Continuous Learning Loops, Compliance, and KPI Alignment
—Achieved through
00-01 Investment of thought and expertise towards asking value-driven questions.
00-02 ROI data-science and measurement matrix, so we know where we are at and where are we going.
00-03 Collaborative Mindset & Sophisticated Aesthetic
00-04 Prioritised workflow, clear communication and growth result metrics on the fly.
—00-03
Powered by Creative A-Players .
With rich backgrounds we work directly with our partners to provide a customised experience. Each project is approached with purpose and focus, with the goal of providing optimal business value.
As a collective, you can hire any one of us individually or as a team. No matter the project scope, we can leverage our roster of vetted professionals to assemble the ideal team for every project.
Gen AI / Experience Design / Data-Science
Luiz
Flavio
Luiz is a powerhouse in Gen AI, blending strategy, science and precision. Specialised in setting up Data-Centres locally and securely and training the AI Models with Continuous Learning Loops, Compliance and KPI Alignment.
Research / Data Synthesis / Analytics
Lori AI™
RLHF-10.1.7
Lori AI™ is a decoder-only transformer model trained with a mix of supervised learning and reinforcement learning from human feedback (RLHF). Solving the worlds biggest problems.
GenAI / Technology / Development / Engineering
Kevin
Liew
Kevin is a trailblazer in AI, technology development, and engineering, combining deep expertise with visionary leadership. As a full-stack engineer, he empowers teams to innovate, excel, and shape the future of technology.
Performance Marketing / Development / Automations
Rodrigo
Campolina
Rodrigo is a performance marketing expert and full-stack development pro, specialised in creating impactful strategies, workflows and automations. He combines technical prowess with marketing savvy to drive results and enhance user experiences.
Journey Optimisation / AB Testing / CRO
Shantelle
Lai
Chantelle is a dynamic journey optimization specialist with mastery in A/B testing and conversion rate optimization. Driven by data and precision, she crafts impactful strategies that elevate customer experiences, streamline efficiency, and unlock exceptional profitability for businesses.
Content Strategy / Cinematography / Director
Eduardo
Vieira
Eduardo is a visionary, crafting compelling visuals that elevate brands and captivate audiences. His expertise turns ideas into powerful stories.
—Featured Projects
©2026 TBAi – THE BUSINESS AI® ALL RIGHTS RESERVED :)